Marketing

Easter Egg Hunt: Marketing

Easter is approaching! Follow Jasmine, our Content Marketing Executive, and find out how this annual tradition has inspired a very effective marketing strategy....

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Marketing

How to Launch: A Rebrand

Your company might be preparing for a rebranding exercise for various reasons. How would this differ from launching a new brand? Click in to find out as Jasmine, our Content...

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Marketing

How to Launch: A New Brand

Are you introducing a new brand, rebranding your business or announcing a merger? No matter which of the three, getting the word out to your audience is key. Follow along...

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Marketing

Is influencer marketing still relevant today?

It’s almost the end of 2021 - and some of us might be wondering if influencers are still relevant in today’s day and age. Click on this article and hear...

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Marketing

Why should brands do live streaming?

Should brands hop onto the live streaming bandwagon? Find out how this medium can benefit your business’ content marketing strategy with Superminted’s Content Producer & Designer, Kyra....

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Marketing

Where are you, Gen Z?

Where's the Gen Z at? Okay, no gatekeeping here. Find out more about the social media platforms the digital natives are on from Jasmine, our Content Marketing Executive, in this...

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Marketing

Who are you, Gen Z?

Wait - Gen Z, who? Hear from TOC’s Content Marketing Executive (and fellow Gen Zer), Jasmine on what this demographic is all about. And nope bestie, it’s not just TikTok....

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Branding Marketing

Branding vs Marketing: Which Comes First?

The difference between branding and marketing can be difficult to decipher as they both appear to be similar in nature and share overarching goals. However, these are two completely different...

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Marketing

PR Case Study: Sadia

Sadia is a frozen food brand under BRF, a Brazilian global food company with more than 80 years of culinary expertise. Founded in 1944, Sadia has been providing innovative and...

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Marketing

PR Practice Needs to Adapt in the Face of COVID-19

The PR landscape, like many other industries, has drastically changed due to COVID-19. Here are five things PR professionals need to rethink about how PR practice has adapted and innovated...

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Marketing

The Great Wall of Mahjong

This is not a guide on how to play Mahjong. But when else is a better occasion to write about the game - with International Chinese Mahjong Day coming up?...

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Marketing

How to Nail Instagram Marketing in 2021?

COVID-19 has impacted businesses of all sizes. From financial restraints to limited marketing opportunities, it has drastically changed the landscape of many industries. As a result, most businesses have moved...

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Marketing

7 Ways to Live Like #EmilyinParis on a Staycation

Can’t wait for season 2 of Emily in Paris? We know everyone has been living vicariously through the Netflix series so let Jasmine, TOC’s in-house Content Creator, share 7 ways...

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Marketing

A 2020 View on Double 11

“Treat yourself - it’s Singles’ Day!” Will 11.11 be any different this year now that digital shopping has cemented its spot as the preferred mode of retail therapy? Let Jasmine,...

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Marketing

Make PR Essential Again – But Was PR Ever?

Was PR ever an essential? We let Ikram Zainy, Marketing and PR Communications Director of TOC to share with us its importance in an organisation and how PR can stay...

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Marketing

5 Reasons Why GIFs Need To Be Part Of Your Social Media Strategy

Today, several brands use social media to support their marketing efforts. Apart from simply posting static images online, brands have expanded their content pipeline to include more thumb-stopping content....

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Marketing

5 Photography Tips For Social Media

How can you harness the potential of your social media platforms to build relationships with consumers? Here are five photography tips to stay on top of your social media game....

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Marketing

Creating Conversations With Consumers

Consumers no longer want brands to tell them what and what not to like — they want to be a part of the process. And that’s why it’s no longer...

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