Marketing

A 2020 View on Double 11

“Treat yourself - it’s Singles’ Day!” Will 11.11 be any different this year now that digital shopping has cemented its spot as the preferred mode of retail therapy? Let Jasmine,...

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Marketing

Make PR Essential Again – But Was PR Ever?

Was PR ever an essential? We let Ikram Zainy, Marketing and PR Communications Director of TOC to share with us its importance in an organisation and how PR can stay...

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Marketing

5 Reasons Why GIFs Need To Be Part Of Your Social Media Strategy

Today, several brands use social media to support their marketing efforts. Apart from simply posting static images online, brands have expanded their content pipeline to include more thumb-stopping content....

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Marketing

5 Photography Tips For Social Media

How can you harness the potential of your social media platforms to build relationships with consumers? Here are five photography tips to stay on top of your social media game....

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Marketing

Creating Conversations With Consumers

Consumers no longer want brands to tell them what and what not to like — they want to be a part of the process. And that’s why it’s no longer...

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