The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
Branding Case Study: I’mable
i’mable is an initiative by SG Enable to encourage everyone to take positive action for Persons with Disabilities (PWDs). Our agency pitched a branding concept for their new retail brand,...
Read More
Branding Case Study: Techsun Inc
Techsun is a fast-growing SaaS company with a strong focus on R&D and ML/Ai functions. Techsun’s flagship offering – Social Hub – is a cloud-native SaaS product built for multichannel...
Read More
Branding Case Study: 100M Private Dining
100M is a private dining restaurant concept managed by One Faber Group. One Faber Group approached The Outsiders Co. to develop the restaurant's branding — starting from its name to...
Read More
Branding Case Study: Geonbae
Geonbae is more than a Korean drink company. They offer accessibility to a range of quality Korean F&B products to bring the authentic taste of Korea to Singapore. Geonbae needed...
Read More
Branding Case Study: OohRay Group
OohRay Group is a company that specialises in the development of travel technology and digitization of operation and business products. Established in 2021, the brand aspire to develop a leading...
Read More
Branding Case Study: HARVEST
HARVEST is an imagined concept for Cold Storage branded as a farm fresh department in the supermarket. Adopting a farm-to-table concept where produce are freshly picked from farms, it also...
Read More
Branding Case Study: Axxa Global
Axxa Global is a seed nutrition company that combines nature and technology to create patented botanical beverage mix....
Read More
Branding Case Study: POP Condom
POP is a condom brand targeted at youths to practise safe sex by making it appealing through the use of bright colours and cheeky patterns....
Read More
Branding Case Study: De Kinder Club
De Kinder Club is Singapore’s premier multi-sensorial and experiential learning centre. With plans to officially open its centre at Marina Square, The Outsiders Co. worked with the founder to establish...
Read More
Branding Case Study: CASE 50th Anniversary
The Consumers Association of Singapore (CASE) is a non profit, non governmental organisation that is committed towards protecting consumers’ interest. Our agency was engaged to design the anniversary logo and...
Read More
Branding Case Study: ArbSolutions Asia
ArbSolutions Asia (ASA) is a tree management company providing arboriculture solutions. They use state of the art equipment and techniques to deliver the best possible outcome for their clients and...
Read More
Branding Case Study: CVP Group
CVP Group is a content creation company based in Singapore. They create relevant marketing assets — such as videos, live stream and photos — that are tailored to brands’ personas...
Read More
Branding Case Study: Kin Kin Pepper Rice
Kin Kin Pepper Rice (KKPR) is a virtual fast food brand. It whips up peppery fried rice and delivers it right to your doorstep....
Read More
Branding Case Study: Fortune by Robinsons
If Robinsons were still around, what would it have in store for its customers to celebrate Lunar New Year? This was the question that inspired TOC to create an imagined...
Read More
Branding Case Study: + Spa
+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse...
Read More
Branding Case Study: Flowly
Flowly, a wellness brand based in America, teamed up with The Outsiders Co. to create a brand for their product - a mobile app to help people with chronic pain...
Read More
One for All: Inclusive Design
In light of World Braille Day on 4 Jan, the creatives at TOC got curious about the role of braille in inclusive design. Jasmine, TOC’s in-house content creator, delved...
Read More
Fly Me to the Moon(cake)
Mooncake packaging is a big thing in the industry - as a key differentiator among brands. Let Jasmine, our Content Creator at TOC, uncover that for you with this article!...
Read More
Typography and Branding: Words That Carry Weight
Putting together a typography palette for your brand is an important part of establishing your visual identity. As brands, we want our words to carry weight. It is crucial for...
Read More
5 Graphic Design Tools for Startups
Ever in the mood for a creative outlet, the upcoming festive season is just the perfect time to connect creativity to craftsmanship. We've lined up five fun activities to usher...
Read More
5 Design Tips to Designing Your Own Website
We believe effective website design is key to engaging consumers. We share five website design tips below to help you get started....
Read More
Why Writing Is The Most Important Skill In Design
We’re living in a very visual age, with decreasing attention spans. You’d think that visual design trumps all in advertising. Or even in tech companies, where you’d think efficiency and...
Read More
Has Design Developed OCD?
We have become obsessed with design, and paring down in the name of #minimalism. The sleeker, the better. More often than not, these #minimalistdesigns follow a certain convention....
Read More