The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
Branding Case Study: I’mable
i’mable is an initiative by SG Enable to encourage everyone to take positive action for Persons with Disabilities (PWDs). Our agency pitched a branding concept for their new retail brand,...
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Branding Case Study: Techsun Inc
Techsun is a fast-growing SaaS company with a strong focus on R&D and ML/Ai functions. Techsun’s flagship offering – Social Hub – is a cloud-native SaaS product built for multichannel...
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LEGO: The Brick Story
Wonder how LEGO has been maintaining its superbrand status even after decades? Let Jasmine, our in-house Content Creator at TOC unravel the LEGO business model, brick by brick, to find...
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3 Reasons Why Curiosity Doesn’t Kill The Cat
Have you ever wondered about the kind of questions you should be asking your clients? Let Esther, TOC’s very own Account Director, share with you 3 reasons why asking questions...
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How An Online Study Portal Makes Cramming for Exams Easier And Cheaper: Startup Business “Instacram”
Founder of online learning portal Instacram, Rachel Nadia, shares how she makes enrichment for humanities subjects more accessible via her digital platform....
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The Distinguished Brand: Benjamin Barker
In 2009, Nelson Yap started Benjamin Baker as an attempt to pay off a family debt. He identified a gap in the market — there was luxury fashion and fast...
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6 Stages of A Startup
Although the startup lifecycle may vary across industries, here are six examined stages that startups move through in their journey of progression. We’ve written this for the aspiring entrepreneur....
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Why Coworking Spaces Are The Way To Go
Why Coworking Spaces Are The Way To go Contemporary interior design and modern furniture set in earthy tones. Neutral-coloured walkways and communal working spaces. Have a shot of espresso (or...
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Communication Within An Organisation
Ever played the game "broken telephone"? The game typically requires players to pass a single message around in a circle. More often than not, the message is heavily distorted by...
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The Holistic Brand: De Kinder Club
De Kinder Club is an experiential learning hub that aims to inspire curiosity in children while igniting the love for learning, one child at a time....
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The Adventurous Brand: Reckless Ericka
Helmed by Afton and Louis Chan, Reckless Ericka made its first break into the local fashion industry in 2009 and has since been featured on local and regional runways. The...
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Uppercut Boxing: The Community-Centered Brand
In just under 2 years, business partners Elizabeth Seow and Isaac Kwok have built Uppercut to be quite a strong brand despite the competitiveness of the fitness industry in Singapore....
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The Playful Brand: Statement
Here’s a local brand that’s been making a statement — quite literally — since 2012. Statement was founded seven years ago by co-founders Visa and Desmond. What’s really intriguing about...
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The Customer-Centric Singaporean Brand: Perk by Kate
Kate's aspiration to have her own enterprise, coupled with her interest in lingerie led her to create her own label — Perk by Kate. The homegrown label, established in 2012,...
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The Socially Responsible Singaporean Brand: UnPackt
Unpackt is a local social enterprise that’s committed to building a greener and more mindful Singapore. Being a zero-waste store, they eliminate all packaging waste by selling products without packaging...
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A Glimpse Into Successful Branding: IKEA
Known for their economical price points and not to mention, tasty meatballs, Ikea has become almost synonymous with affordable furniture across the globe. ...
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