Business

LEGO: The Brick Story

Wonder how LEGO has been maintaining its superbrand status even after decades? Let Jasmine, our in-house Content Creator at TOC unravel the LEGO business model, brick by brick, to find...

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Business

3 Reasons Why Curiosity Doesn’t Kill The Cat

Have you ever wondered about the kind of questions you should be asking your clients? Let Esther, TOC’s very own Account Director, share with you 3 reasons why asking questions...

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Business

How An Online Study Portal Makes Cramming for Exams Easier And Cheaper: Startup Business “Instacram”

Founder of online learning portal Instacram, Rachel Nadia, shares how she makes enrichment for humanities subjects more accessible via her digital platform....

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Business

The Distinguished Brand: Benjamin Barker

In 2009, Nelson Yap started Benjamin Baker as an attempt to pay off a family debt. He identified a gap in the market — there was luxury fashion and fast...

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Business

6 Stages of A Startup

Although the startup lifecycle may vary across industries, here are six examined stages that startups move through in their journey of progression. We’ve written this for the aspiring entrepreneur....

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Business

Why Coworking Spaces Are The Way To Go

Why Coworking Spaces Are The Way To go Contemporary interior design and modern furniture set in earthy tones. Neutral-coloured walkways and communal working spaces. Have a shot of espresso (or...

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Business

Communication Within An Organisation

Ever played the game "broken telephone"? The game typically requires players to pass a single message around in a circle. More often than not, the message is heavily distorted by...

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Business

The Holistic Brand: De Kinder Club

De Kinder Club is an experiential learning hub that aims to inspire curiosity in children while igniting the love for learning, one child at a time....

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Business

The Adventurous Brand: Reckless Ericka

Helmed by Afton and Louis Chan, Reckless Ericka made its first break into the local fashion industry in 2009 and has since been featured on local and regional runways. The...

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Business

Uppercut Boxing: The Community-Centered Brand

In just under 2 years, business partners Elizabeth Seow and Isaac Kwok have built Uppercut to be quite a strong brand despite the competitiveness of the fitness industry in Singapore....

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Business

The Playful Brand: Statement

Here’s a local brand that’s been making a statement — quite literally — since 2012. Statement was founded seven years ago by co-founders Visa and Desmond. What’s really intriguing about...

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Branding Business

The Customer-Centric Singaporean Brand: Perk by Kate

Kate's aspiration to have her own enterprise, coupled with her interest in lingerie led her to create her own label — Perk by Kate. The homegrown label, established in 2012,...

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Business

The Socially Responsible Singaporean Brand: UnPackt

Unpackt is a local social enterprise that’s committed to building a greener and more mindful Singapore. Being a zero-waste store, they eliminate all packaging waste by selling products without packaging...

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Branding Business

A Glimpse Into Successful Branding: IKEA

Known for their economical price points and not to mention, tasty meatballs, Ikea has become almost synonymous with affordable furniture across the globe. ...

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