Branding Business Design

Branding Case Study: I’mable

i’mable is an initiative by SG Enable to encourage everyone to take positive action for Persons with Disabilities (PWDs). Our agency pitched a branding concept for their new retail brand,...

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Branding Business Design

Branding Case Study: Techsun Inc

Techsun is a fast-growing SaaS company with a strong focus on R&D and ML/Ai functions. Techsun’s flagship offering – Social Hub – is a cloud-native SaaS product built for multichannel...

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Branding Design

Branding Case Study: 100M Private Dining

100M is a private dining restaurant concept managed by One Faber Group. One Faber Group approached The Outsiders Co. to develop the restaurant's branding — starting from its name to...

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Branding Design

Branding Case Study: Geonbae

Geonbae is more than a Korean drink company. They offer accessibility to a range of quality Korean F&B products to bring the authentic taste of Korea to Singapore. Geonbae needed...

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Branding Design

Branding Case Study: OohRay Group

OohRay Group is a company that specialises in the development of travel technology and digitization of operation and business products. Established in 2021, the brand aspire to develop a leading...

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Branding Design

Branding Case Study: HARVEST

HARVEST is an imagined concept for Cold Storage branded as a farm fresh department in the supermarket. Adopting a farm-to-table concept where produce are freshly picked from farms, it also...

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Branding Design

Branding Case Study: Axxa Global

Axxa Global is a seed nutrition company that combines nature and technology to create patented botanical beverage mix....

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Branding Design

Branding Case Study: POP Condom

POP is a condom brand targeted at youths to practise safe sex by making it appealing through the use of bright colours and cheeky patterns....

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Branding Design

Branding Case Study: De Kinder Club

De Kinder Club is Singapore’s premier multi-sensorial and experiential learning centre. With plans to officially open its centre at Marina Square, The Outsiders Co. worked with the founder to establish...

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Branding

Why Brand Guidelines Matter

First things first, do you have a set of brand guidelines? If your answer is "no", find out why this set of guidelines is a key ingredient in achieving your...

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Branding Design

Branding Case Study: CASE 50th Anniversary

The Consumers Association of Singapore (CASE) is a non profit, non governmental organisation that is committed towards protecting consumers’ interest. Our agency was engaged to design the anniversary logo and...

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Branding Design

Branding Case Study: ArbSolutions Asia

ArbSolutions Asia (ASA) is a tree management company providing arboriculture solutions. They use state of the art equipment and techniques to deliver the best possible outcome for their clients and...

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Branding

Dollars and Sense in Branding

Branding is important because it distinguishes you from your competitors and gives your customers a reason to purchase from you. Brand equity grows as a result of coherent, strategic branding....

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Branding Design

Branding Case Study: CVP Group

CVP Group is a content creation company based in Singapore. They create relevant marketing assets — such as videos, live stream and photos — that are tailored to brands’ personas...

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Branding Marketing

Branding vs Marketing: Which Comes First?

The difference between branding and marketing can be difficult to decipher as they both appear to be similar in nature and share overarching goals. However, these are two completely different...

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Branding Design

Branding Case Study: Kin Kin Pepper Rice

Kin Kin Pepper Rice (KKPR) is a virtual fast food brand. It whips up peppery fried rice and delivers it right to your doorstep....

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Branding Design

Branding Case Study: Fortune by Robinsons

If Robinsons were still around, what would it have in store for its customers to celebrate Lunar New Year? This was the question that inspired TOC to create an imagined...

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Branding

Your Bedroom Secrets: Branding with Bedding

Ever wondered why a hotel staycation always feels so reinvigorating? In conjunction with World Sleep Day, TOC’s in-house Content Creator, Jasmine, wants to divulge some hush hush bedroom secrets in...

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Branding

Rolling in the Dough

From old-school treats to a convenient grab-and-go option, the association of bread with “breakfast” is fairly strong in Singapore as part of our staple diet. In this burgeoning bakery scene,...

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Branding

Creating Brand Touchpoints

If brands were human, brand touchpoints are like the clothes and other adornments they would wear. Simply put, brand touchpoints are extensions of your brand personality in a tangible form....

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Branding Design

Branding Case Study: + Spa

+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse...

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Branding Design

Branding Case Study: Flowly

Flowly, a wellness brand based in America, teamed up with The Outsiders Co. to create a brand for their product - a mobile app to help people with chronic pain...

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Branding

Understanding Brand Personality and How it Affects Brand Identity

Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...

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Branding

Getting Started on Brand Strategy

Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...

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Branding

Brand, Branding, Brand Identity – What’s The Difference?

Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...

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Branding

5 Ways To Build Your Brand This Christmas

Why not take advantage of the holly, jolly season to build your brand? Here are five fun ways you can build your brand this Christmas....

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Branding

5 Reasons Why Personal Branding is Important

Your business may have strong branding, but what about you? A personal brand serves as a great marketing tool and offers a whole host of benefits, making it something that’s...

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Branding

Why is Branding Important for Small Businesses?

Branding goes beyond designing a logo. Broadly speaking, branding is basically the process of distinguishing one business from the next....

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Branding

The Role of Design Thinking in Branding

When a brand integrates design thinking into the brand-building approach, it starts with the people....

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Branding Business

The Customer-Centric Singaporean Brand: Perk by Kate

Kate's aspiration to have her own enterprise, coupled with her interest in lingerie led her to create her own label — Perk by Kate. The homegrown label, established in 2012,...

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