Branding

Understanding Brand Personality and How it Affects Brand Identity

Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...

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Branding

Getting Started on Brand Strategy

Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...

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Branding

Brand, Branding, Brand Identity – What’s The Difference?

Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...

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Branding

5 Ways To Build Your Brand This Christmas

Why not take advantage of the holly, jolly season to build your brand? Here are five fun ways you can build your brand this Christmas....

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Branding

5 Reasons Why Personal Branding is Important

Your business may have strong branding, but what about you? A personal brand serves as a great marketing tool and offers a whole host of benefits, making it something that’s...

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Branding

Why is Branding Important for Small Businesses?

Branding goes beyond designing a logo. Broadly speaking, branding is basically the process of distinguishing one business from the next....

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Branding

The Role of Design Thinking in Branding

When a brand integrates design thinking into the brand-building approach, it starts with the people....

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Branding Business

The Customer-Centric Singaporean Brand: Perk by Kate

Kate's aspiration to have her own enterprise, coupled with her interest in lingerie led her to create her own label — Perk by Kate. The homegrown label, established in 2012,...

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Branding

3 Ways To Measure Brand Equity

When a company has positive brand equity, customers are more willing to pay a high price for its products, even though a competitor may offer the same product or service...

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Branding Business

A Glimpse Into Successful Branding: IKEA

Known for their economical price points and not to mention, tasty meatballs, Ikea has become almost synonymous with affordable furniture across the globe. ...

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Branding

3 Must-Haves For a Strong Brand

Marty Neumeier says that branding is the process of connecting good strategy and good creativity. It’s true — well-defined strategy and creativity play an integral role in building a strong...

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Branding

Top 3 Tips To Creating A Distinctive Brand Identity

Imagine investing time into an amazing, cohesive brand identity only to not implement it — consistency is key, and making sure your team understands the tone of voice and visual...

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