The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
Branding Case Study: I’mable
i’mable is an initiative by SG Enable to encourage everyone to take positive action for Persons with Disabilities (PWDs). Our agency pitched a branding concept for their new retail brand,...
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Branding Case Study: Techsun Inc
Techsun is a fast-growing SaaS company with a strong focus on R&D and ML/Ai functions. Techsun’s flagship offering – Social Hub – is a cloud-native SaaS product built for multichannel...
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Branding Case Study: 100M Private Dining
100M is a private dining restaurant concept managed by One Faber Group. One Faber Group approached The Outsiders Co. to develop the restaurant's branding — starting from its name to...
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Branding Case Study: Geonbae
Geonbae is more than a Korean drink company. They offer accessibility to a range of quality Korean F&B products to bring the authentic taste of Korea to Singapore. Geonbae needed...
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Branding Case Study: OohRay Group
OohRay Group is a company that specialises in the development of travel technology and digitization of operation and business products. Established in 2021, the brand aspire to develop a leading...
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Branding Case Study: HARVEST
HARVEST is an imagined concept for Cold Storage branded as a farm fresh department in the supermarket. Adopting a farm-to-table concept where produce are freshly picked from farms, it also...
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Branding Case Study: Axxa Global
Axxa Global is a seed nutrition company that combines nature and technology to create patented botanical beverage mix....
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Branding Case Study: POP Condom
POP is a condom brand targeted at youths to practise safe sex by making it appealing through the use of bright colours and cheeky patterns....
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Branding Case Study: De Kinder Club
De Kinder Club is Singapore’s premier multi-sensorial and experiential learning centre. With plans to officially open its centre at Marina Square, The Outsiders Co. worked with the founder to establish...
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Why Brand Guidelines Matter
First things first, do you have a set of brand guidelines? If your answer is "no", find out why this set of guidelines is a key ingredient in achieving your...
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Branding Case Study: CASE 50th Anniversary
The Consumers Association of Singapore (CASE) is a non profit, non governmental organisation that is committed towards protecting consumers’ interest. Our agency was engaged to design the anniversary logo and...
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Branding Case Study: ArbSolutions Asia
ArbSolutions Asia (ASA) is a tree management company providing arboriculture solutions. They use state of the art equipment and techniques to deliver the best possible outcome for their clients and...
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Dollars and Sense in Branding
Branding is important because it distinguishes you from your competitors and gives your customers a reason to purchase from you. Brand equity grows as a result of coherent, strategic branding....
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Branding Case Study: CVP Group
CVP Group is a content creation company based in Singapore. They create relevant marketing assets — such as videos, live stream and photos — that are tailored to brands’ personas...
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Branding vs Marketing: Which Comes First?
The difference between branding and marketing can be difficult to decipher as they both appear to be similar in nature and share overarching goals. However, these are two completely different...
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Branding Case Study: Kin Kin Pepper Rice
Kin Kin Pepper Rice (KKPR) is a virtual fast food brand. It whips up peppery fried rice and delivers it right to your doorstep....
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Branding Case Study: Fortune by Robinsons
If Robinsons were still around, what would it have in store for its customers to celebrate Lunar New Year? This was the question that inspired TOC to create an imagined...
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Branding Case Study: Waa Cow!
Waa Cow! is a fine-casual restaurant offering Singapore’s first flame-torched wagyu beef bowls. It serves top quality ingredients and innovative creations in a fun and casual environment. As Waa Cow!...
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Your Bedroom Secrets: Branding with Bedding
Ever wondered why a hotel staycation always feels so reinvigorating? In conjunction with World Sleep Day, TOC’s in-house Content Creator, Jasmine, wants to divulge some hush hush bedroom secrets in...
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Rolling in the Dough
From old-school treats to a convenient grab-and-go option, the association of bread with “breakfast” is fairly strong in Singapore as part of our staple diet. In this burgeoning bakery scene,...
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Creating Brand Touchpoints
If brands were human, brand touchpoints are like the clothes and other adornments they would wear. Simply put, brand touchpoints are extensions of your brand personality in a tangible form....
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Branding Case Study: + Spa
+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse...
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Branding Case Study: Flowly
Flowly, a wellness brand based in America, teamed up with The Outsiders Co. to create a brand for their product - a mobile app to help people with chronic pain...
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Understanding Brand Personality and How it Affects Brand Identity
Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...
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Getting Started on Brand Strategy
Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...
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Brand, Branding, Brand Identity – What’s The Difference?
Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...
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5 Ways To Build Your Brand This Christmas
Why not take advantage of the holly, jolly season to build your brand? Here are five fun ways you can build your brand this Christmas....
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5 Reasons Why Personal Branding is Important
Your business may have strong branding, but what about you? A personal brand serves as a great marketing tool and offers a whole host of benefits, making it something that’s...
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Why is Branding Important for Small Businesses?
Branding goes beyond designing a logo. Broadly speaking, branding is basically the process of distinguishing one business from the next....
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The Role of Design Thinking in Branding
When a brand integrates design thinking into the brand-building approach, it starts with the people....
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