The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
5 Graphic Design Tools for Startups
Ever in the mood for a creative outlet, the upcoming festive season is just the perfect time to connect creativity to craftsmanship. We've lined up five fun activities to usher...
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5 Design Tips to Designing Your Own Website
We believe effective website design is key to engaging consumers. We share five website design tips below to help you get started....
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5 Reasons Why GIFs Need To Be Part Of Your Social Media Strategy
Today, several brands use social media to support their marketing efforts. Apart from simply posting static images online, brands have expanded their content pipeline to include more thumb-stopping content....
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Why Coworking Spaces Are The Way To Go
Why Coworking Spaces Are The Way To go Contemporary interior design and modern furniture set in earthy tones. Neutral-coloured walkways and communal working spaces. Have a shot of espresso (or...
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Communication Within An Organisation
Ever played the game "broken telephone"? The game typically requires players to pass a single message around in a circle. More often than not, the message is heavily distorted by...
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The Holistic Brand: De Kinder Club
De Kinder Club is an experiential learning hub that aims to inspire curiosity in children while igniting the love for learning, one child at a time....
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5 Photography Tips For Social Media
How can you harness the potential of your social media platforms to build relationships with consumers? Here are five photography tips to stay on top of your social media game....
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Why is Branding Important for Small Businesses?
Branding goes beyond designing a logo. Broadly speaking, branding is basically the process of distinguishing one business from the next....
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The Adventurous Brand: Reckless Ericka
Helmed by Afton and Louis Chan, Reckless Ericka made its first break into the local fashion industry in 2009 and has since been featured on local and regional runways. The...
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Creativity As Told By Lee Yik Keat
Self-taught urban photographer Lee Yik Keat is only 23 years young — but he’s already amassed an impressive following of 30K followers on Instagram and collaborated with the likes of...
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Uppercut Boxing: The Community-Centered Brand
In just under 2 years, business partners Elizabeth Seow and Isaac Kwok have built Uppercut to be quite a strong brand despite the competitiveness of the fitness industry in Singapore....
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The Role of Design Thinking in Branding
When a brand integrates design thinking into the brand-building approach, it starts with the people....
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The Playful Brand: Statement
Here’s a local brand that’s been making a statement — quite literally — since 2012. Statement was founded seven years ago by co-founders Visa and Desmond. What’s really intriguing about...
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The Customer-Centric Singaporean Brand: Perk by Kate
Kate's aspiration to have her own enterprise, coupled with her interest in lingerie led her to create her own label — Perk by Kate. The homegrown label, established in 2012,...
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Creativity As Told By Tiffany Tan
Meet Tiffany Tan, a Singaporean creative with a penchant for botany and a skilled hand that make her ideas blossom on paper....
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The Socially Responsible Singaporean Brand: UnPackt
Unpackt is a local social enterprise that’s committed to building a greener and more mindful Singapore. Being a zero-waste store, they eliminate all packaging waste by selling products without packaging...
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Creativity As Told By Candice Phang
She’s got a head full of creative, quirky ideas and a deft hand that puts them on paper. We had a quick chat with Singaporean creative Candice Phang, an architect...
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Creating Conversations With Consumers
Consumers no longer want brands to tell them what and what not to like — they want to be a part of the process. And that’s why it’s no longer...
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3 Ways To Measure Brand Equity
When a company has positive brand equity, customers are more willing to pay a high price for its products, even though a competitor may offer the same product or service...
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Creativity As Told By Marc Nair
He’s both a poet and a photographer. He’s taught Literature at local institutions. He’s performed and published his creative work — and gotten recognition for it. Marc Nair, the author...
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Creativity As Told By Leon Markcus
Welcome to the first narrative of our series, Creativity As Told By Singaporeans. This series will explore what creativity means to talented creatives based in Singapore. To start off this...
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A Glimpse Into Successful Branding: IKEA
Known for their economical price points and not to mention, tasty meatballs, Ikea has become almost synonymous with affordable furniture across the globe. ...
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5 Habits Of Highly Creative People
What do regular creatives have in common with geniuses like Picasso and Einstein? Honestly ... not THAT much. But here are five things we can think of....
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The Science Behind Our Madness
Much like intelligence, creativity may be a trait that’s more prominent in some individuals as compared to others. Science has proven that creative people are neurologically wired a little differently....
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5 Ways to Boost Your Creativity
If you’ve ever struggled with being creative, or often run into creative blocks,here are five easy-to-follow steps to get those creative juices flowing....
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3 Must-Haves For a Strong Brand
Marty Neumeier says that branding is the process of connecting good strategy and good creativity. It’s true — well-defined strategy and creativity play an integral role in building a strong...
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Top 3 Tips To Creating A Distinctive Brand Identity
Imagine investing time into an amazing, cohesive brand identity only to not implement it — consistency is key, and making sure your team understands the tone of voice and visual...
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The Effects Of Music On Creativity
Does the type of music matter, when it comes to playlists for better focus? Let’s look at 5 effects of putting on some tunes while you’re hard at work....
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Why Writing Is The Most Important Skill In Design
We’re living in a very visual age, with decreasing attention spans. You’d think that visual design trumps all in advertising. Or even in tech companies, where you’d think efficiency and...
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Has Design Developed OCD?
We have become obsessed with design, and paring down in the name of #minimalism. The sleeker, the better. More often than not, these #minimalistdesigns follow a certain convention....
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