Let’s TOC Issue #8: Lester & Charmaine from Eat My CB
Yelo! In this issue of Let’s TOC, we speak with Lester and Charmaine from Eat My CB, a homegrown F&B business born out of the circuit breaker. Read on as...
Read MoreYour Bedroom Secrets: Branding with Bedding
Ever wondered why a hotel staycation always feels so reinvigorating? In conjunction with World Sleep Day, TOC’s in-house Content Creator, Jasmine, wants to divulge some hush hush bedroom secrets in...
Read MoreRolling in the Dough
From old-school treats to a convenient grab-and-go option, the association of bread with “breakfast” is fairly strong in Singapore as part of our staple diet. In this burgeoning bakery scene,...
Read MoreCreating Brand Touchpoints
If brands were human, brand touchpoints are like the clothes and other adornments they would wear. Simply put, brand touchpoints are extensions of your brand personality in a tangible form....
Read MoreBranding Case Study: + Spa
+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse...
Read MoreLet’s TOC Issue #7: Aravin from Neighborhood
Hello folks! In this issue of Let's TOC, we speak to Aravin Sandran from Neighborhood, a curatorial consultancy firm that aims to bring people together through new narratives....
Read MoreBranding Case Study: Flowly
Flowly, a wellness brand based in America, teamed up with The Outsiders Co. to create a brand for their product - a mobile app to help people with chronic pain...
Read MoreOne for All: Inclusive Design
In light of World Braille Day on 4 Jan, the creatives at TOC got curious about the role of braille in inclusive design. Jasmine, TOC’s in-house content creator, delved...
Read More7 Ways to Live Like #EmilyinParis on a Staycation
Can’t wait for season 2 of Emily in Paris? We know everyone has been living vicariously through the Netflix series so let Jasmine, TOC’s in-house Content Creator, share 7 ways...
Read MoreLet’s TOC Issue #6: Hazel from BloomBack
Hello folks! In this issue of Let's TOC, we speak to Hazel Kweh from BloomBack, a local start-up that aims to empower marginalised communities through flowers....
Read MoreA 2020 View on Double 11
“Treat yourself - it’s Singles’ Day!” Will 11.11 be any different this year now that digital shopping has cemented its spot as the preferred mode of retail therapy? Let Jasmine,...
Read MoreUnderstanding Brand Personality and How it Affects Brand Identity
Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...
Read MoreGetting Started on Brand Strategy
Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...
Read MoreFly Me to the Moon(cake)
Mooncake packaging is a big thing in the industry - as a key differentiator among brands. Let Jasmine, our Content Creator at TOC, uncover that for you with this article!...
Read MoreLet’s TOC Issue #5: Valarie from GreenSpade
Hello folks! In this issue of Let's TOC, we speak to Valarie Soh from GreenSpade, a local start-up that aims to bring you a little closer to nature. ...
Read MoreLEGO: The Brick Story
Wonder how LEGO has been maintaining its superbrand status even after decades? Let Jasmine, our in-house Content Creator at TOC unravel the LEGO business model, brick by brick, to find...
Read More3 Reasons Why Curiosity Doesn’t Kill The Cat
Have you ever wondered about the kind of questions you should be asking your clients? Let Esther, TOC’s very own Account Director, share with you 3 reasons why asking questions...
Read MoreBrand, Branding, Brand Identity – What’s The Difference?
Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...
Read MoreMake PR Essential Again – But Was PR Ever?
Was PR ever an essential? We let Ikram Zainy, Marketing and PR Communications Director of TOC to share with us its importance in an organisation and how PR can stay...
Read MoreLet’s TOC Issue #4: Jeremiah from CVP Group
For this issue of Let’s TOC, we were happy to catch up with the fun and dynamic Jeremiah from the CVP Group. The Group’s Chief Cheerleader opened up about the...
Read MoreLet’s TOC Issue #3: Jasmine from Gastrogig
A conversation with one of the most dynamic women TOC has known in a charming colonial-style black and white walk-up apartment nestled in the calm, lush greenery? That sounds just...
Read MoreLet’s TOC Issue #2: Thila from Virar’s Physiotherapy
As a physiotherapist for more than 27 years, Thilaga Govindasamy, or Thila, as she is affectionately known, has treated many people from all walks of life — young children, aspiring...
Read MoreLet’s TOC Issue #1: Nadine from The Outsiders Co.
From designing brand identities to formulating marketing strategies, Nadine discovered a true passion for bringing businesses to life through planned, go-to-market strategies and functional design....
Read More5 Ways To Build Your Brand This Christmas
Why not take advantage of the holly, jolly season to build your brand? Here are five fun ways you can build your brand this Christmas....
Read MoreHow An Online Study Portal Makes Cramming for Exams Easier And Cheaper: Startup Business “Instacram”
Founder of online learning portal Instacram, Rachel Nadia, shares how she makes enrichment for humanities subjects more accessible via her digital platform....
Read MoreThe Distinguished Brand: Benjamin Barker
In 2009, Nelson Yap started Benjamin Baker as an attempt to pay off a family debt. He identified a gap in the market — there was luxury fashion and fast...
Read More6 Stages of A Startup
Although the startup lifecycle may vary across industries, here are six examined stages that startups move through in their journey of progression. We’ve written this for the aspiring entrepreneur....
Read More5 Creative Activities To Usher In The Festive Season
Ever in the mood for a creative outlet, the upcoming festive season is just the perfect time to connect creativity to craftsmanship. We've lined up five fun activities to usher...
Read MoreTypography and Branding: Words That Carry Weight
Putting together a typography palette for your brand is an important part of establishing your visual identity. As brands, we want our words to carry weight. It is crucial for...
Read More5 Reasons Why Personal Branding is Important
Your business may have strong branding, but what about you? A personal brand serves as a great marketing tool and offers a whole host of benefits, making it something that’s...
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