Creativity

Creativity As Told By Lee Yik Keat

Self-taught urban photographer Lee Yik Keat is only 23 years young — but he’s already amassed an impressive following of 30K followers on Instagram and collaborated with the likes of...

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Business

Uppercut Boxing: The Community-Centered Brand

In just under 2 years, business partners Elizabeth Seow and Isaac Kwok have built Uppercut to be quite a strong brand despite the competitiveness of the fitness industry in Singapore....

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Branding

The Role of Design Thinking in Branding

When a brand integrates design thinking into the brand-building approach, it starts with the people....

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Business

The Playful Brand: Statement

Here’s a local brand that’s been making a statement — quite literally — since 2012. Statement was founded seven years ago by co-founders Visa and Desmond. What’s really intriguing about...

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Branding Business

The Customer-Centric Singaporean Brand: Perk by Kate

Kate's aspiration to have her own enterprise, coupled with her interest in lingerie led her to create her own label — Perk by Kate. The homegrown label, established in 2012,...

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Creativity

Creativity As Told By Tiffany Tan

Meet Tiffany Tan, a Singaporean creative with a penchant for botany and a skilled hand that make her ideas blossom on paper....

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Business

The Socially Responsible Singaporean Brand: UnPackt

Unpackt is a local social enterprise that’s committed to building a greener and more mindful Singapore. Being a zero-waste store, they eliminate all packaging waste by selling products without packaging...

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Creativity

Creativity As Told By Candice Phang

She’s got a head full of creative, quirky ideas and a deft hand that puts them on paper. We had a quick chat with Singaporean creative Candice Phang, an architect...

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Marketing

Creating Conversations With Consumers

Consumers no longer want brands to tell them what and what not to like — they want to be a part of the process. And that’s why it’s no longer...

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Branding

3 Ways To Measure Brand Equity

When a company has positive brand equity, customers are more willing to pay a high price for its products, even though a competitor may offer the same product or service...

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Creativity

Creativity As Told By Marc Nair

He’s both a poet and a photographer. He’s taught Literature at local institutions. He’s performed and published his creative work — and gotten recognition for it. Marc Nair, the author...

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Creativity

Creativity As Told By Leon Markcus

Welcome to the first narrative of our series, Creativity As Told By Singaporeans. This series will explore what creativity means to talented creatives based in Singapore. To start off this...

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Branding Business

A Glimpse Into Successful Branding: IKEA

Known for their economical price points and not to mention, tasty meatballs, Ikea has become almost synonymous with affordable furniture across the globe. ...

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Creativity

5 Habits Of Highly Creative People

What do regular creatives have in common with geniuses like Picasso and Einstein? Honestly ... not THAT much. But here are five things we can think of....

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Creativity

The Science Behind Our Madness

Much like intelligence, creativity may be a trait that’s more prominent in some individuals as compared to others. Science has proven that creative people are neurologically wired a little differently....

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Creativity

5 Ways to Boost Your Creativity

If you’ve ever struggled with being creative, or often run into creative blocks,here are five easy-to-follow steps to get those creative juices flowing....

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Branding

3 Must-Haves For a Strong Brand

Marty Neumeier says that branding is the process of connecting good strategy and good creativity. It’s true — well-defined strategy and creativity play an integral role in building a strong...

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Branding

Top 3 Tips To Creating A Distinctive Brand Identity

Imagine investing time into an amazing, cohesive brand identity only to not implement it — consistency is key, and making sure your team understands the tone of voice and visual...

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Creativity

The Effects Of Music On Creativity

Does the type of music matter, when it comes to playlists for better focus? Let’s look at 5 effects of putting on some tunes while you’re hard at work....

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Design

Why Writing Is The Most Important Skill In Design

We’re living in a very visual age, with decreasing attention spans. You’d think that visual design trumps all in advertising. Or even in tech companies, where you’d think efficiency and...

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Design

Has Design Developed OCD?

We have become obsessed with design, and paring down in the name of #minimalism. The sleeker, the better. More often than not, these #minimalistdesigns follow a certain convention....

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Creativity

Curbing Creative Burnout

Working hard is all well and good, but trying to squeeze more tasks into an already exhausting day helps no one, least of all yourself. If you’ve ever felt that...

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