The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
Creativity As Told By Lee Yik Keat
Self-taught urban photographer Lee Yik Keat is only 23 years young — but he’s already amassed an impressive following of 30K followers on Instagram and collaborated with the likes of...
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Uppercut Boxing: The Community-Centered Brand
In just under 2 years, business partners Elizabeth Seow and Isaac Kwok have built Uppercut to be quite a strong brand despite the competitiveness of the fitness industry in Singapore....
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The Role of Design Thinking in Branding
When a brand integrates design thinking into the brand-building approach, it starts with the people....
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The Playful Brand: Statement
Here’s a local brand that’s been making a statement — quite literally — since 2012. Statement was founded seven years ago by co-founders Visa and Desmond. What’s really intriguing about...
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The Customer-Centric Singaporean Brand: Perk by Kate
Kate's aspiration to have her own enterprise, coupled with her interest in lingerie led her to create her own label — Perk by Kate. The homegrown label, established in 2012,...
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Creativity As Told By Tiffany Tan
Meet Tiffany Tan, a Singaporean creative with a penchant for botany and a skilled hand that make her ideas blossom on paper....
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The Socially Responsible Singaporean Brand: UnPackt
Unpackt is a local social enterprise that’s committed to building a greener and more mindful Singapore. Being a zero-waste store, they eliminate all packaging waste by selling products without packaging...
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Creativity As Told By Candice Phang
She’s got a head full of creative, quirky ideas and a deft hand that puts them on paper. We had a quick chat with Singaporean creative Candice Phang, an architect...
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Creating Conversations With Consumers
Consumers no longer want brands to tell them what and what not to like — they want to be a part of the process. And that’s why it’s no longer...
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3 Ways To Measure Brand Equity
When a company has positive brand equity, customers are more willing to pay a high price for its products, even though a competitor may offer the same product or service...
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Creativity As Told By Marc Nair
He’s both a poet and a photographer. He’s taught Literature at local institutions. He’s performed and published his creative work — and gotten recognition for it. Marc Nair, the author...
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Creativity As Told By Leon Markcus
Welcome to the first narrative of our series, Creativity As Told By Singaporeans. This series will explore what creativity means to talented creatives based in Singapore. To start off this...
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A Glimpse Into Successful Branding: IKEA
Known for their economical price points and not to mention, tasty meatballs, Ikea has become almost synonymous with affordable furniture across the globe. ...
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5 Habits Of Highly Creative People
What do regular creatives have in common with geniuses like Picasso and Einstein? Honestly ... not THAT much. But here are five things we can think of....
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The Science Behind Our Madness
Much like intelligence, creativity may be a trait that’s more prominent in some individuals as compared to others. Science has proven that creative people are neurologically wired a little differently....
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5 Ways to Boost Your Creativity
If you’ve ever struggled with being creative, or often run into creative blocks,here are five easy-to-follow steps to get those creative juices flowing....
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3 Must-Haves For a Strong Brand
Marty Neumeier says that branding is the process of connecting good strategy and good creativity. It’s true — well-defined strategy and creativity play an integral role in building a strong...
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Top 3 Tips To Creating A Distinctive Brand Identity
Imagine investing time into an amazing, cohesive brand identity only to not implement it — consistency is key, and making sure your team understands the tone of voice and visual...
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The Effects Of Music On Creativity
Does the type of music matter, when it comes to playlists for better focus? Let’s look at 5 effects of putting on some tunes while you’re hard at work....
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Why Writing Is The Most Important Skill In Design
We’re living in a very visual age, with decreasing attention spans. You’d think that visual design trumps all in advertising. Or even in tech companies, where you’d think efficiency and...
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Has Design Developed OCD?
We have become obsessed with design, and paring down in the name of #minimalism. The sleeker, the better. More often than not, these #minimalistdesigns follow a certain convention....
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Curbing Creative Burnout
Working hard is all well and good, but trying to squeeze more tasks into an already exhausting day helps no one, least of all yourself. If you’ve ever felt that...
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