The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
Easter Egg Hunt: Marketing
Easter is approaching! Follow Jasmine, our Content Marketing Executive, and find out how this annual tradition has inspired a very effective marketing strategy....
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Branding Case Study: I’mable
i’mable is an initiative by SG Enable to encourage everyone to take positive action for Persons with Disabilities (PWDs). Our agency pitched a branding concept for their new retail brand,...
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How to Launch: A Rebrand
Your company might be preparing for a rebranding exercise for various reasons. How would this differ from launching a new brand? Click in to find out as Jasmine, our Content...
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Branding Case Study: Techsun Inc
Techsun is a fast-growing SaaS company with a strong focus on R&D and ML/Ai functions. Techsun’s flagship offering – Social Hub – is a cloud-native SaaS product built for multichannel...
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How to Launch: A New Brand
Are you introducing a new brand, rebranding your business or announcing a merger? No matter which of the three, getting the word out to your audience is key. Follow along...
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Branding Case Study: 100M Private Dining
100M is a private dining restaurant concept managed by One Faber Group. One Faber Group approached The Outsiders Co. to develop the restaurant's branding — starting from its name to...
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Is influencer marketing still relevant today?
It’s almost the end of 2021 - and some of us might be wondering if influencers are still relevant in today’s day and age. Click on this article and hear...
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Branding Case Study: Geonbae
Geonbae is more than a Korean drink company. They offer accessibility to a range of quality Korean F&B products to bring the authentic taste of Korea to Singapore. Geonbae needed...
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Why should brands do live streaming?
Should brands hop onto the live streaming bandwagon? Find out how this medium can benefit your business’ content marketing strategy with Superminted’s Content Producer & Designer, Kyra....
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Branding Case Study: OohRay Group
OohRay Group is a company that specialises in the development of travel technology and digitization of operation and business products. Established in 2021, the brand aspire to develop a leading...
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Branding Case Study: HARVEST
HARVEST is an imagined concept for Cold Storage branded as a farm fresh department in the supermarket. Adopting a farm-to-table concept where produce are freshly picked from farms, it also...
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Let’s TOC Issue #10: FJ from Loop Garms
In this issue of our Let's TOC series, we speak with Feng Jia (or better known as FJ), co-founder of vintage clothing store, Loop Garms, and newly established brand, STAKEOUT....
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Branding Case Study: Axxa Global
Axxa Global is a seed nutrition company that combines nature and technology to create patented botanical beverage mix....
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Branding Case Study: POP Condom
POP is a condom brand targeted at youths to practise safe sex by making it appealing through the use of bright colours and cheeky patterns....
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Where are you, Gen Z?
Where's the Gen Z at? Okay, no gatekeeping here. Find out more about the social media platforms the digital natives are on from Jasmine, our Content Marketing Executive, in this...
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Branding Case Study: De Kinder Club
De Kinder Club is Singapore’s premier multi-sensorial and experiential learning centre. With plans to officially open its centre at Marina Square, The Outsiders Co. worked with the founder to establish...
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Who are you, Gen Z?
Wait - Gen Z, who? Hear from TOC’s Content Marketing Executive (and fellow Gen Zer), Jasmine on what this demographic is all about. And nope bestie, it’s not just TikTok....
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Why Brand Guidelines Matter
First things first, do you have a set of brand guidelines? If your answer is "no", find out why this set of guidelines is a key ingredient in achieving your...
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Branding Case Study: CASE 50th Anniversary
The Consumers Association of Singapore (CASE) is a non profit, non governmental organisation that is committed towards protecting consumers’ interest. Our agency was engaged to design the anniversary logo and...
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Branding Case Study: ArbSolutions Asia
ArbSolutions Asia (ASA) is a tree management company providing arboriculture solutions. They use state of the art equipment and techniques to deliver the best possible outcome for their clients and...
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Dollars and Sense in Branding
Branding is important because it distinguishes you from your competitors and gives your customers a reason to purchase from you. Brand equity grows as a result of coherent, strategic branding....
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Let’s TOC Issue #9: Hildra from Oasis:
When life throws you lemons, make lemonade. And that was how Hildra's skin troubles led her to start Oasis:! Find out more about the low-waste vegan brand that is focused...
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Branding Case Study: CVP Group
CVP Group is a content creation company based in Singapore. They create relevant marketing assets — such as videos, live stream and photos — that are tailored to brands’ personas...
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Branding vs Marketing: Which Comes First?
The difference between branding and marketing can be difficult to decipher as they both appear to be similar in nature and share overarching goals. However, these are two completely different...
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PR Case Study: Sadia
Sadia is a frozen food brand under BRF, a Brazilian global food company with more than 80 years of culinary expertise. Founded in 1944, Sadia has been providing innovative and...
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Branding Case Study: Kin Kin Pepper Rice
Kin Kin Pepper Rice (KKPR) is a virtual fast food brand. It whips up peppery fried rice and delivers it right to your doorstep....
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PR Practice Needs to Adapt in the Face of COVID-19
The PR landscape, like many other industries, has drastically changed due to COVID-19. Here are five things PR professionals need to rethink about how PR practice has adapted and innovated...
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The Great Wall of Mahjong
This is not a guide on how to play Mahjong. But when else is a better occasion to write about the game - with International Chinese Mahjong Day coming up?...
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How to Nail Instagram Marketing in 2021?
COVID-19 has impacted businesses of all sizes. From financial restraints to limited marketing opportunities, it has drastically changed the landscape of many industries. As a result, most businesses have moved...
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Branding Case Study: Fortune by Robinsons
If Robinsons were still around, what would it have in store for its customers to celebrate Lunar New Year? This was the question that inspired TOC to create an imagined...
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