The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
How to Nail Instagram Marketing in 2021?
COVID-19 has impacted businesses of all sizes. From financial restraints to limited marketing opportunities, it has drastically changed the landscape of many industries. As a result, most businesses have moved...
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Branding Case Study: Fortune by Robinsons
If Robinsons were still around, what would it have in store for its customers to celebrate Lunar New Year? This was the question that inspired TOC to create an imagined...
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Let’s TOC Issue #8: Lester & Charmaine from Eat My CB
Yelo! In this issue of Let’s TOC, we speak with Lester and Charmaine from Eat My CB, a homegrown F&B business born out of the circuit breaker. Read on as...
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Branding Case Study: Waa Cow!
Waa Cow! is a fine-casual restaurant offering Singapore’s first flame-torched wagyu beef bowls. It serves top quality ingredients and innovative creations in a fun and casual environment. As Waa Cow!...
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Your Bedroom Secrets: Branding with Bedding
Ever wondered why a hotel staycation always feels so reinvigorating? In conjunction with World Sleep Day, TOC’s in-house Content Creator, Jasmine, wants to divulge some hush hush bedroom secrets in...
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Rolling in the Dough
From old-school treats to a convenient grab-and-go option, the association of bread with “breakfast” is fairly strong in Singapore as part of our staple diet. In this burgeoning bakery scene,...
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Creating Brand Touchpoints
If brands were human, brand touchpoints are like the clothes and other adornments they would wear. Simply put, brand touchpoints are extensions of your brand personality in a tangible form....
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Branding Case Study: + Spa
+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse...
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Let’s TOC Issue #7: Aravin from Neighborhood
Hello folks! In this issue of Let's TOC, we speak to Aravin Sandran from Neighborhood, a curatorial consultancy firm that aims to bring people together through new narratives....
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Branding Case Study: Flowly
Flowly, a wellness brand based in America, teamed up with The Outsiders Co. to create a brand for their product - a mobile app to help people with chronic pain...
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One for All: Inclusive Design
In light of World Braille Day on 4 Jan, the creatives at TOC got curious about the role of braille in inclusive design. Jasmine, TOC’s in-house content creator, delved...
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7 Ways to Live Like #EmilyinParis on a Staycation
Can’t wait for season 2 of Emily in Paris? We know everyone has been living vicariously through the Netflix series so let Jasmine, TOC’s in-house Content Creator, share 7 ways...
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Let’s TOC Issue #6: Hazel from BloomBack
Hello folks! In this issue of Let's TOC, we speak to Hazel Kweh from BloomBack, a local start-up that aims to empower marginalised communities through flowers....
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A 2020 View on Double 11
“Treat yourself - it’s Singles’ Day!” Will 11.11 be any different this year now that digital shopping has cemented its spot as the preferred mode of retail therapy? Let Jasmine,...
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Understanding Brand Personality and How it Affects Brand Identity
Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...
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Getting Started on Brand Strategy
Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...
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Fly Me to the Moon(cake)
Mooncake packaging is a big thing in the industry - as a key differentiator among brands. Let Jasmine, our Content Creator at TOC, uncover that for you with this article!...
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Let’s TOC Issue #5: Valarie from GreenSpade
Hello folks! In this issue of Let's TOC, we speak to Valarie Soh from GreenSpade, a local start-up that aims to bring you a little closer to nature. ...
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LEGO: The Brick Story
Wonder how LEGO has been maintaining its superbrand status even after decades? Let Jasmine, our in-house Content Creator at TOC unravel the LEGO business model, brick by brick, to find...
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3 Reasons Why Curiosity Doesn’t Kill The Cat
Have you ever wondered about the kind of questions you should be asking your clients? Let Esther, TOC’s very own Account Director, share with you 3 reasons why asking questions...
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Brand, Branding, Brand Identity – What’s The Difference?
Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...
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Make PR Essential Again – But Was PR Ever?
Was PR ever an essential? We let Ikram Zainy, Marketing and PR Communications Director of TOC to share with us its importance in an organisation and how PR can stay...
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Let’s TOC Issue #4: Jeremiah from CVP Group
For this issue of Let’s TOC, we were happy to catch up with the fun and dynamic Jeremiah from the CVP Group. The Group’s Chief Cheerleader opened up about the...
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Let’s TOC Issue #3: Jasmine from Gastrogig
A conversation with one of the most dynamic women TOC has known in a charming colonial-style black and white walk-up apartment nestled in the calm, lush greenery? That sounds just...
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Let’s TOC Issue #2: Thila from Virar’s Physiotherapy
As a physiotherapist for more than 27 years, Thilaga Govindasamy, or Thila, as she is affectionately known, has treated many people from all walks of life — young children, aspiring...
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Let’s TOC Issue #1: Nadine from The Outsiders Co.
From designing brand identities to formulating marketing strategies, Nadine discovered a true passion for bringing businesses to life through planned, go-to-market strategies and functional design....
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5 Ways To Build Your Brand This Christmas
Why not take advantage of the holly, jolly season to build your brand? Here are five fun ways you can build your brand this Christmas....
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How An Online Study Portal Makes Cramming for Exams Easier And Cheaper: Startup Business “Instacram”
Founder of online learning portal Instacram, Rachel Nadia, shares how she makes enrichment for humanities subjects more accessible via her digital platform....
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The Distinguished Brand: Benjamin Barker
In 2009, Nelson Yap started Benjamin Baker as an attempt to pay off a family debt. He identified a gap in the market — there was luxury fashion and fast...
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6 Stages of A Startup
Although the startup lifecycle may vary across industries, here are six examined stages that startups move through in their journey of progression. We’ve written this for the aspiring entrepreneur....
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