The latest tips, tools, features and reports on all things visionary, inspiring and compelling.
Dollars and Sense in Branding
Branding is important because it distinguishes you from your competitors and gives your customers a reason to purchase from you. Brand equity grows as a result of coherent, strategic branding....
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Let’s TOC Issue #9: Hildra from Oasis:
When life throws you lemons, make lemonade. And that was how Hildra's skin troubles led her to start Oasis:! Find out more about the low-waste vegan brand that is focused...
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Branding Case Study: CVP Group
CVP Group is a content creation company based in Singapore. They create relevant marketing assets — such as videos, live stream and photos — that are tailored to brands’ personas...
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Branding vs Marketing: Which Comes First?
The difference between branding and marketing can be difficult to decipher as they both appear to be similar in nature and share overarching goals. However, these are two completely different...
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PR Case Study: Sadia
Sadia is a frozen food brand under BRF, a Brazilian global food company with more than 80 years of culinary expertise. Founded in 1944, Sadia has been providing innovative and...
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Branding Case Study: Kin Kin Pepper Rice
Kin Kin Pepper Rice (KKPR) is a virtual fast food brand. It whips up peppery fried rice and delivers it right to your doorstep....
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PR Practice Needs to Adapt in the Face of COVID-19
The PR landscape, like many other industries, has drastically changed due to COVID-19. Here are five things PR professionals need to rethink about how PR practice has adapted and innovated...
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The Great Wall of Mahjong
This is not a guide on how to play Mahjong. But when else is a better occasion to write about the game - with International Chinese Mahjong Day coming up?...
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How to Nail Instagram Marketing in 2021?
COVID-19 has impacted businesses of all sizes. From financial restraints to limited marketing opportunities, it has drastically changed the landscape of many industries. As a result, most businesses have moved...
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Branding Case Study: Fortune by Robinsons
If Robinsons were still around, what would it have in store for its customers to celebrate Lunar New Year? This was the question that inspired TOC to create an imagined...
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Let’s TOC Issue #8: Lester & Charmaine from Eat My CB
Yelo! In this issue of Let’s TOC, we speak with Lester and Charmaine from Eat My CB, a homegrown F&B business born out of the circuit breaker. Read on as...
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Branding Case Study: Waa Cow!
Waa Cow! is a fine-casual restaurant offering Singapore’s first flame-torched wagyu beef bowls. It serves top quality ingredients and innovative creations in a fun and casual environment. As Waa Cow!...
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Your Bedroom Secrets: Branding with Bedding
Ever wondered why a hotel staycation always feels so reinvigorating? In conjunction with World Sleep Day, TOC’s in-house Content Creator, Jasmine, wants to divulge some hush hush bedroom secrets in...
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Rolling in the Dough
From old-school treats to a convenient grab-and-go option, the association of bread with “breakfast” is fairly strong in Singapore as part of our staple diet. In this burgeoning bakery scene,...
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Creating Brand Touchpoints
If brands were human, brand touchpoints are like the clothes and other adornments they would wear. Simply put, brand touchpoints are extensions of your brand personality in a tangible form....
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Branding Case Study: + Spa
+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse...
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Let’s TOC Issue #7: Aravin from Neighborhood
Hello folks! In this issue of Let's TOC, we speak to Aravin Sandran from Neighborhood, a curatorial consultancy firm that aims to bring people together through new narratives....
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Branding Case Study: Flowly
Flowly, a wellness brand based in America, teamed up with The Outsiders Co. to create a brand for their product - a mobile app to help people with chronic pain...
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One for All: Inclusive Design
In light of World Braille Day on 4 Jan, the creatives at TOC got curious about the role of braille in inclusive design. Jasmine, TOC’s in-house content creator, delved...
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7 Ways to Live Like #EmilyinParis on a Staycation
Can’t wait for season 2 of Emily in Paris? We know everyone has been living vicariously through the Netflix series so let Jasmine, TOC’s in-house Content Creator, share 7 ways...
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Let’s TOC Issue #6: Hazel from BloomBack
Hello folks! In this issue of Let's TOC, we speak to Hazel Kweh from BloomBack, a local start-up that aims to empower marginalised communities through flowers....
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A 2020 View on Double 11
“Treat yourself - it’s Singles’ Day!” Will 11.11 be any different this year now that digital shopping has cemented its spot as the preferred mode of retail therapy? Let Jasmine,...
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Understanding Brand Personality and How it Affects Brand Identity
Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...
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Getting Started on Brand Strategy
Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...
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Fly Me to the Moon(cake)
Mooncake packaging is a big thing in the industry - as a key differentiator among brands. Let Jasmine, our Content Creator at TOC, uncover that for you with this article!...
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Let’s TOC Issue #5: Valarie from GreenSpade
Hello folks! In this issue of Let's TOC, we speak to Valarie Soh from GreenSpade, a local start-up that aims to bring you a little closer to nature. ...
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LEGO: The Brick Story
Wonder how LEGO has been maintaining its superbrand status even after decades? Let Jasmine, our in-house Content Creator at TOC unravel the LEGO business model, brick by brick, to find...
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3 Reasons Why Curiosity Doesn’t Kill The Cat
Have you ever wondered about the kind of questions you should be asking your clients? Let Esther, TOC’s very own Account Director, share with you 3 reasons why asking questions...
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Brand, Branding, Brand Identity – What’s The Difference?
Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...
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Make PR Essential Again – But Was PR Ever?
Was PR ever an essential? We let Ikram Zainy, Marketing and PR Communications Director of TOC to share with us its importance in an organisation and how PR can stay...
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