Branding

Understanding Brand Personality and How it Affects Brand Identity

Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...

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Branding

Getting Started on Brand Strategy

Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...

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Design

Fly Me to the Moon(cake)

Mooncake packaging is a big thing in the industry - as a key differentiator among brands. Let Jasmine, our Content Creator at TOC, uncover that for you with this article!...

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Leadership

Let’s TOC Issue #5: Valarie from GreenSpade

Hello folks! In this issue of Let's TOC, we speak to Valarie Soh from GreenSpade, a local start-up that aims to bring you a little closer to nature. ...

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Business

LEGO: The Brick Story

Wonder how LEGO has been maintaining its superbrand status even after decades? Let Jasmine, our in-house Content Creator at TOC unravel the LEGO business model, brick by brick, to find...

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Business

3 Reasons Why Curiosity Doesn’t Kill The Cat

Have you ever wondered about the kind of questions you should be asking your clients? Let Esther, TOC’s very own Account Director, share with you 3 reasons why asking questions...

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Branding

Brand, Branding, Brand Identity – What’s The Difference?

Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...

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Marketing

Make PR Essential Again – But Was PR Ever?

Was PR ever an essential? We let Ikram Zainy, Marketing and PR Communications Director of TOC to share with us its importance in an organisation and how PR can stay...

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Leadership

Let’s TOC Issue #4: Jeremiah from CVP Group

For this issue of Let’s TOC, we were happy to catch up with the fun and dynamic Jeremiah from the CVP Group. The Group’s Chief Cheerleader opened up about the...

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Leadership

Let’s TOC Issue #3: Jasmine from Gastrogig

A conversation with one of the most dynamic women TOC has known in a charming colonial-style black and white walk-up apartment nestled in the calm, lush greenery? That sounds just...

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Leadership

Let’s TOC Issue #2: Thila from Virar’s Physiotherapy

As a physiotherapist for more than 27 years, Thilaga Govindasamy, or Thila, as she is affectionately known, has treated many people from all walks of life — young children, aspiring...

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Leadership

Let’s TOC Issue #1: Nadine from The Outsiders Co.

From designing brand identities to formulating marketing strategies, Nadine discovered a true passion for bringing businesses to life through planned, go-to-market strategies and functional design....

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Branding

5 Ways To Build Your Brand This Christmas

Why not take advantage of the holly, jolly season to build your brand? Here are five fun ways you can build your brand this Christmas....

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Business

How An Online Study Portal Makes Cramming for Exams Easier And Cheaper: Startup Business “Instacram”

Founder of online learning portal Instacram, Rachel Nadia, shares how she makes enrichment for humanities subjects more accessible via her digital platform....

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Business

The Distinguished Brand: Benjamin Barker

In 2009, Nelson Yap started Benjamin Baker as an attempt to pay off a family debt. He identified a gap in the market — there was luxury fashion and fast...

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Business

6 Stages of A Startup

Although the startup lifecycle may vary across industries, here are six examined stages that startups move through in their journey of progression. We’ve written this for the aspiring entrepreneur....

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Creativity

5 Creative Activities To Usher In The Festive Season

Ever in the mood for a creative outlet, the upcoming festive season is just the perfect time to connect creativity to craftsmanship. We've lined up five fun activities to usher...

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Design

Typography and Branding: Words That Carry Weight

Putting together a typography palette for your brand is an important part of establishing your visual identity. As brands, we want our words to carry weight. It is crucial for...

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Branding

5 Reasons Why Personal Branding is Important

Your business may have strong branding, but what about you? A personal brand serves as a great marketing tool and offers a whole host of benefits, making it something that’s...

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Design

5 Graphic Design Tools for Startups

Ever in the mood for a creative outlet, the upcoming festive season is just the perfect time to connect creativity to craftsmanship. We've lined up five fun activities to usher...

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Design

5 Design Tips to Designing Your Own Website

We believe effective website design is key to engaging consumers. We share five website design tips below to help you get started....

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Marketing

5 Reasons Why GIFs Need To Be Part Of Your Social Media Strategy

Today, several brands use social media to support their marketing efforts. Apart from simply posting static images online, brands have expanded their content pipeline to include more thumb-stopping content....

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Business

Why Coworking Spaces Are The Way To Go

Why Coworking Spaces Are The Way To go Contemporary interior design and modern furniture set in earthy tones. Neutral-coloured walkways and communal working spaces. Have a shot of espresso (or...

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Business

Communication Within An Organisation

Ever played the game "broken telephone"? The game typically requires players to pass a single message around in a circle. More often than not, the message is heavily distorted by...

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Business

The Holistic Brand: De Kinder Club

De Kinder Club is an experiential learning hub that aims to inspire curiosity in children while igniting the love for learning, one child at a time....

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Marketing

5 Photography Tips For Social Media

How can you harness the potential of your social media platforms to build relationships with consumers? Here are five photography tips to stay on top of your social media game....

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Branding

Why is Branding Important for Small Businesses?

Branding goes beyond designing a logo. Broadly speaking, branding is basically the process of distinguishing one business from the next....

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Business

The Adventurous Brand: Reckless Ericka

Helmed by Afton and Louis Chan, Reckless Ericka made its first break into the local fashion industry in 2009 and has since been featured on local and regional runways. The...

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Creativity

Creativity As Told By Lee Yik Keat

Self-taught urban photographer Lee Yik Keat is only 23 years young — but he’s already amassed an impressive following of 30K followers on Instagram and collaborated with the likes of...

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Business

Uppercut Boxing: The Community-Centered Brand

In just under 2 years, business partners Elizabeth Seow and Isaac Kwok have built Uppercut to be quite a strong brand despite the competitiveness of the fitness industry in Singapore....

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