Branding

Dollars and Sense in Branding

Branding is important because it distinguishes you from your competitors and gives your customers a reason to purchase from you. Brand equity grows as a result of coherent, strategic branding....

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Leadership

Let’s TOC Issue #9: Hildra from Oasis:

When life throws you lemons, make lemonade. And that was how Hildra's skin troubles led her to start Oasis:! Find out more about the low-waste vegan brand that is focused...

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Branding Design

Branding Case Study: CVP Group

CVP Group is a content creation company based in Singapore. They create relevant marketing assets — such as videos, live stream and photos — that are tailored to brands’ personas...

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Branding Marketing

Branding vs Marketing: Which Comes First?

The difference between branding and marketing can be difficult to decipher as they both appear to be similar in nature and share overarching goals. However, these are two completely different...

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Marketing

PR Case Study: Sadia

Sadia is a frozen food brand under BRF, a Brazilian global food company with more than 80 years of culinary expertise. Founded in 1944, Sadia has been providing innovative and...

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Branding Design

Branding Case Study: Kin Kin Pepper Rice

Kin Kin Pepper Rice (KKPR) is a virtual fast food brand. It whips up peppery fried rice and delivers it right to your doorstep....

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Marketing

PR Practice Needs to Adapt in the Face of COVID-19

The PR landscape, like many other industries, has drastically changed due to COVID-19. Here are five things PR professionals need to rethink about how PR practice has adapted and innovated...

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Marketing

The Great Wall of Mahjong

This is not a guide on how to play Mahjong. But when else is a better occasion to write about the game - with International Chinese Mahjong Day coming up?...

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Marketing

How to Nail Instagram Marketing in 2021?

COVID-19 has impacted businesses of all sizes. From financial restraints to limited marketing opportunities, it has drastically changed the landscape of many industries. As a result, most businesses have moved...

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Branding Design

Branding Case Study: Fortune by Robinsons

If Robinsons were still around, what would it have in store for its customers to celebrate Lunar New Year? This was the question that inspired TOC to create an imagined...

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Leadership

Let’s TOC Issue #8: Lester & Charmaine from Eat My CB

Yelo! In this issue of Let’s TOC, we speak with Lester and Charmaine from Eat My CB, a homegrown F&B business born out of the circuit breaker. Read on as...

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Branding Design

Branding Case Study: Waa Cow!

Waa Cow! is a fine-casual restaurant offering Singapore’s first flame-torched wagyu beef bowls. It serves top quality ingredients and innovative creations in a fun and casual environment. As Waa Cow!...

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Branding

Your Bedroom Secrets: Branding with Bedding

Ever wondered why a hotel staycation always feels so reinvigorating? In conjunction with World Sleep Day, TOC’s in-house Content Creator, Jasmine, wants to divulge some hush hush bedroom secrets in...

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Branding

Rolling in the Dough

From old-school treats to a convenient grab-and-go option, the association of bread with “breakfast” is fairly strong in Singapore as part of our staple diet. In this burgeoning bakery scene,...

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Branding

Creating Brand Touchpoints

If brands were human, brand touchpoints are like the clothes and other adornments they would wear. Simply put, brand touchpoints are extensions of your brand personality in a tangible form....

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Branding Design

Branding Case Study: + Spa

+ SPA (read: Plus SPA) aims to provide wellness through their intuitive touch in order to build an inclusive and healthy community. As part of advocacy efforts to build diverse...

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Leadership

Let’s TOC Issue #7: Aravin from Neighborhood

Hello folks! In this issue of Let's TOC, we speak to Aravin Sandran from Neighborhood, a curatorial consultancy firm that aims to bring people together through new narratives....

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Branding Design

Branding Case Study: Flowly

Flowly, a wellness brand based in America, teamed up with The Outsiders Co. to create a brand for their product - a mobile app to help people with chronic pain...

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Design

One for All: Inclusive Design

In light of World Braille Day on 4 Jan, the creatives at TOC got curious about the role of braille in inclusive design. Jasmine, TOC’s in-house content creator, delved...

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Marketing

7 Ways to Live Like #EmilyinParis on a Staycation

Can’t wait for season 2 of Emily in Paris? We know everyone has been living vicariously through the Netflix series so let Jasmine, TOC’s in-house Content Creator, share 7 ways...

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Leadership

Let’s TOC Issue #6: Hazel from BloomBack

Hello folks! In this issue of Let's TOC, we speak to Hazel Kweh from BloomBack, a local start-up that aims to empower marginalised communities through flowers....

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Marketing

A 2020 View on Double 11

“Treat yourself - it’s Singles’ Day!” Will 11.11 be any different this year now that digital shopping has cemented its spot as the preferred mode of retail therapy? Let Jasmine,...

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Branding

Understanding Brand Personality and How it Affects Brand Identity

Ever wonder how a particular brand always “gets you”? And you just can’t imagine switching to a competitor brand? Well, that’s an indicator of the brand’s success in growing loyal...

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Branding

Getting Started on Brand Strategy

Have you ever sat up from the jolt of a brilliant business idea and immediately wondered what to name your business or how to design your logo? But if you’re...

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Design

Fly Me to the Moon(cake)

Mooncake packaging is a big thing in the industry - as a key differentiator among brands. Let Jasmine, our Content Creator at TOC, uncover that for you with this article!...

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Leadership

Let’s TOC Issue #5: Valarie from GreenSpade

Hello folks! In this issue of Let's TOC, we speak to Valarie Soh from GreenSpade, a local start-up that aims to bring you a little closer to nature. ...

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Business

LEGO: The Brick Story

Wonder how LEGO has been maintaining its superbrand status even after decades? Let Jasmine, our in-house Content Creator at TOC unravel the LEGO business model, brick by brick, to find...

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Business

3 Reasons Why Curiosity Doesn’t Kill The Cat

Have you ever wondered about the kind of questions you should be asking your clients? Let Esther, TOC’s very own Account Director, share with you 3 reasons why asking questions...

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Branding

Brand, Branding, Brand Identity – What’s The Difference?

Name a brand that comes to the top of your mind – everyone would have different answers. Why? We got Nadine, TOC's Creative Director to share with you the different...

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Marketing

Make PR Essential Again – But Was PR Ever?

Was PR ever an essential? We let Ikram Zainy, Marketing and PR Communications Director of TOC to share with us its importance in an organisation and how PR can stay...

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